I designed the brand identity for a skateboard brand called Yeti Skateboards. This includes logo variations, brand colors, typography, product design, and social media content. I also developed and illustrated a mascot character to represent the brand. The designs are featured on products such as skateboards, t-shirts, and posters.
The brand encapsulates a gritty and cool identity. This is reflected in the textures used to keep everything slightly off white. The thick logo letters and the 'Yeti' character are a literal representation of the cool factor this brand brings to the table.
